BMW Group Malaysia begins export of the MINI Countryman to Thailand

KUALA LUMPUR: BMW Group Malaysia has today delivered the first units of the recently-unveiled Mini Countryman for its export programme to Thailand.

The variants exported to Thailand are the Mini Cooper S Countryman and the Mini Cooper S Countryman Hightrim.

BMW Malaysia managing director and chief executive officer Harald Hoelzl said Inokom Corp plant in Kulim, Kedah was among 30 production sites in 14 countries around the world for the BMW Group and is an important touch point for the company in the Southeast Asian region.

Inokom Corp is a partnership between Sime Darby Bhd and BMW Group Malaysia.

“Being able to support and serve the markets in the region is an achievement and a landmark milestone not just for the BMW Group but for Malaysia as well.

“We have been developing our local assembly capabilities here together with our local partner Sime Darby Berhad and our network of local suppliers with the ambition to support the region and today, we have taken an important step forward,” he said in a statement.

The export initiatives of BMW Group Malaysia in Southeast Asia are a clear example of the success of the Asean Trade in Goods Agreement (ATIGA).

ATIGA promotes intra-Asean trade and ensures the realisation of free flow of goods within Asean.

It had aided the BMW Group in utilising the premium automaker’s plants in Asean efficiently, providing flexibilities to match its production to the market demands, both for domestic and for export effectively, the group said.

The Mini Cooper S Countryman is priced at 2.29 million Thai baht or RM259,557, and Mini Cooper S Countryman Hightrim at 2.49 Thai baht or RM282,137.